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iQuestions Faculty, John D. Beckett 
 
 
Question: 
 
How do I create a business culture that rewards integrity and good 
ethics? 
 
Answer:  
 
You know, a person quipped one time that in the culture around here, 
“no good deed shall go unpunished.”  
 
Well, that may be a humorous way of looking at it, but the fact is, if 
we will reward good deeds, if we will recognize the strong, ethical 
conduct of people in our organization, that will permeate out through 
the culture the way that yeast permeates the loaf of bread that that 
yeast is in—and that it really shapes the organization, so that those 
high standards, those values, are what people really adhere to and 
admire.  
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