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iQuestions Faculty, John D. Beckett 
 
 
Question: 
 
How do I develop a sense of commitment among employees? 
 
Answer:  
 
You know, sometimes we’re asked, “How do you get a sense of 
commitment among employees?” Terribly important question, because 
turnover is expensive, and commitment is a precious jewel—when you 
have people who really buy-in, when they are really committed to an 
organization. 
 
So, how do you get there? I think it begins with really respecting the 
individual. But you also have to provide opportunity. You have to 
provide challenges. You have to provide recognition and reward.  
 
It’s a package of things, but we have seen it in our company. We have 
very low turnover, and we find people who are zealous to go the extra 
mile because they feel they are really appreciated.  
 
  
 
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