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iQuestions Faculty, John D. Beckett 
 
 
Question: 
 
How do I create a business culture that builds people up and helps 
them reach their potential? 
 
Answer:  
 
One of the great responsibilities and opportunities of leadership is to 
shape the culture of an organization— and I’ve found the starting point 
for that is to have a clear set of corporate values.  
 
We locked on three in our business a number of years ago, and they 
are these: integrity, excellence, and a profound respect for the 
individual.  
 
We find that with those three, we can shape the culture of the 
organization in a way that really values people, really puts a focus on 
doing things the right way, and ultimately builds people to their full 
potential. 
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