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iQuestions Faculty, Pat Gelsinger 
 
 
Question: 
 
What are some of the changes in technology that will soon be 
impacting the way business is conducted? 
 
Answer:  
 
Wow, technology in the workplace and its impact and how business is 
conducted. What a great topic. I‟ve made a career on trying to change 
technologies that impact everybody‟s daily life, including the work in 
the workplace. 
 
One of the fun things about technology is it changes every day. So, 
whatever you hear me say today, it might be different tomorrow, 
because it is so fast-moving, and that rate of technological change is 
picking up pace, not slowing down. 
 
A few particular things, though. One is, the „net is becoming 
everything, and that ability to connect and work with people over the 
internet, whether you‟re a big business or a small business. You have 
to figure out how you can embrace that network, the internet, and all 
of the resources that it has available and enables you to take 
advantage of. 
 
Whether it‟s reaching customers in a new way, whether it‟s advertising 
in a new way, whether it‟s working with your suppliers in a new way, 
finding ways to change your business and become more efficient and 
broaden your customer base by embracing it in every aspect of your 
business today—clearly, wireless and the idea of mobility is changing 
everything about the workplace.  
 
 
 
Frankly, I have an office everywhere I have a cell phone, and a PC 
with internet connection. That‟s where my office is today. I don‟t need 
a physical building anymore. Any place that I can get connected, that‟s 
where my workplace is today. 
 
You need to say, “How can I become more efficient by structuring it?” 
Maybe you don‟t need the sales office anymore. Just have them work 
out of their car. Maybe your customers are beginning to work that 
way, as well. You need to start using video conference, tele-presence, 
other things that connect you more closely without as much travel. 
Maybe you‟ll find ways to reach customers that you never thought 
were even out there, and all of a sudden, over the internet, they could 
be next door or half-way around the world.  
 
Embrace technology. Find ways to open up new business 
opportunities. Ultimately, this is what the future is about for business 
and every other aspect of life.  
 
Technology: the future, as well as today. 
Gelsinger -2- 
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