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iQuestions Faculty, Ron Blue 
 
 
Question: 
 
What obstacles do you need to overcome to run a home-based 
businesse? 
 
Answer:  
 
The obstacles to overcome regarding home-based businesses—that is 
one of my favorite topics, because I think the biggest obstacle for 
most people is themselves. They are afraid of failure, they are afraid of 
success, and they are afraid of rejection—and I think that’s something 
every one of us has to work through. 
 
No one wants to set yourself up for failure. 
 
All too often, I think people get into home-based businesses with a 
dream in the back of their mind that this is an easy way to provide 
some extra income. Anything that you do requires some overcoming of 
yourself. You have to become a self-motivator, you have to be willing 
to learn, you have to be willing to grow, and the fact is, in order to get 
better, you have to change—and every single one of us resists change. 
 
So, you have to be willing to go in this realizing you’re into something 
that’s going to require you to be out of your comfort zone on a regular 
basis. 
 
I remember the first three or four years that I was in my home-based 
business, I felt like somebody was running on my tail, chasing me and 
whipping me all the time, because I felt that I was just about to crash 
just because I was always out of the edge of my comfort zone.  
 
 
 
And there are still times, even after some years of being in it, where 
you have to learn a new set of skills, you have to learn new things 
about yourself, and you have to be willing to grow and gain the 
confidence.  
 
And you will fail. But how many times you fail is not what you have to 
measure yourself by. What you measure is how many times you get 
back up and you go again. So, I think yourself is the biggest obstacle 
that you have to overcome. 
 
Then, obviously, is the training. You have to be familiar with the 
industry, and you have to be familiar with the products that you 
have—and depending on how many products that you have available is 
more or less information that you have to get, and how they meet the 
people’s needs, the constituency that you have. 
 
And then to really understand the industry, and I have to tell you: to 
understand the opportunity of the industry of home-based business 
and network marketing is unbelievably phenomenal—and I think that 
it’s particularly important that people get a grip on that. 
 
One of the most valuable tools for understanding that that I read was 
the Kiyosaki Cash Flow Quadrant, and also The Business School, by 
Robert Kiyosaki, that really helps you understand the power of home-
based business and the power of network marketing.  
 
But I think that it’s really important that you know what you’re getting 
into, and then be willing to take the steps to empower yourself to keep 
taking the next step—so, it’s not anything unlike training for a 
marathon. You know, if I’ve never run at all, and I’ve decided I’m 
going run a marathon, then these are the steps that I have to take to 
get to that point. 
 
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So, with any new venture in life, you have to be willing to understand 
where you want to go, and understand what is necessary to be able to 
get there.  
 
RON: You know, I think, as I’ve watched you in this business, you 
have become an expert in business. And Judy would bring to me 
Robert Kiyosaki’s books, and said, “Have you read this? Do you know 
this?” Well, you know, I read Robert Kiyosaki many years ago, 
because he’s got some good things to say. And she became an expert 
in business—“how does business work?”—and she became an expert 
also in the health industry.  
 
Judy has become a health consultant, because she understands the 
product that she’s selling, and she understands the place that it plays 
in nutrition. She’s really an expert when it comes to nutrition, when it 
comes to exercise, when it comes to water, when it comes to all those 
things that are important—and you know what? I’ve been the 
beneficiary of all of that. 
 
But I’m just going to “amen” everything that she says, because I’ve 
watched her, and I’ve watched her overcome the fear of rejection, the 
fear of failure, and I’ve watched her become an expert both in the 
product and in the industry, and in how to run a business. 
 
JUDY: I think the third obstacle, in addition to the obstacle of yourself 
and the obstacle of getting trained properly would be the financial 
requirements—and different home-based businesses have different 
requirements.  
 
I’ve heard some staggering numbers, and I’ve heard the one that I 
have, which is wonderful. I had to invest all of $50. But then I had to 
invest myself, and treat it as if it was a million dollar investment. 
 
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So, you know, what I’ve heard so often—and I want to say to 
everyone who is considering a home-based business—if you treat it 
like a hobby, it will pay you like a hobby, and it will also cost you like a 
hobby. 
 
If you treat it like a business, it will pay you like a business. 
 
So, it depends on what your mindset is going into it. You have to 
overcome the biggest obstacle, which I believe is yourself. 
 
 
 
 
 
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